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Honey, they shrunk the ice cream

Posted by The_Weasel on October 24, 2006 - 12:38 PM

In the dead of night, suddenly, and without warning, the ice cream in your local store’s freezer has shrunk.

How was this diabolical deed done?

Quite literally - they cut corners.

The traditional rectangular boxes containing a half-gallon of ice cream have been replaced by rounded tubs which contain only 1.75 pints of frozen delight. You now get less ice cream for the same price.

Lets do the math. That's $5, divided by the original cost, times 1/8 less ice cream, or something like that. That's a 12.5 percent price increase!

Now that ice cream no longer comes in the half-gallon size, what do you call it?

"Honey, can you pick up a 1.75 pint of chocolate ice cream for the kids?"

Somehow that just doesn't seem right.

The Weasel suggests calling it "the ice cream formerly known as a half-gallon."

Pop goes The Weasel

Submitted by mgroothand on October 25, 2006 - 9:38 AM.

It's called fooling the public except in cases where the packaging is more expensive than the product such as cereals and OTC medicines. Remember the pound of coffee?
Nothing is as it seems but slick advertising/marketing fools most of us into believing that we're getting what we've always paid for. Read the fine print and compare.


Submitted by imdstuf on October 25, 2006 - 9:43 AM.

Not to mention bags of chips which are 40% air now. Okay, that may be an exageration, but close.


Submitted by mgroothand on October 25, 2006 - 11:14 AM.

Frito Lay will tell you that the "40% air" is a buffer against breakage of the chips while handling. There is a prime example where the packaging is more expensive then the product. There will always be an excuse.


Submitted by g_dog_blog on October 27, 2006 - 5:14 AM.

It's George W. Bush's fault. He showed them how to cut corners with the ice cream and how to fill the bags with hot air. It's all a plot you see.